Samsung’s Share to Go NFC posters are a case in point. Samsung was looking for a smart and memorable way to promote the NFC features of its Galaxy smartphones. Bringing posters to life, Samsung embedded them with NFC technology and then invited users to tap on the poster to receive free music or e-books. These interactive posters leverage the smartphone’s built-in scanning features to enhance the brand awareness of their new products.
KFC similarly used NFC marketing by way of their posters. Once tapped, it would show the road map to their nearest restaurants. Another example that comes to mind is luxury car maker Lexus which empowered their print ads in the Wired magazine by embedding these with NFC technology. Tapping NFC labels provided access to the advertised cars’ new app suite.
In all these examples, consumer engagement was personalized, greatly enhancing the possibility of converting them.
Luxury Goods
The smartwatch has an NFC chip that can not only complete NFC payments but also unlock hotel and car doors equipped with the same technology.
Connected Goods
With more updates to NFC technology, phone apps or even smartphones themselves are now able to do more than just read NFC tags, they can also write directly to tags and use multiple native protocols to interact with tags.
According to ABI Research, the number of connected objects is expected to reach a record 40 billion by 2022. This means physical objects are now becoming digital touchpoints to bridge the digital and physical worlds. Consumers can now easily interact with the NFC tags and smart cards around them, enjoying many of the smart home, smart business and smart city applications that are becoming a reality today.
For example, wine brand Pernod Ricard enabled 300,000 bottles of Malibu Rum with NFC tags that allowed users to engage with games, enter competitions and receive recipes for cocktails.
Fan Apparel
NFC-enabled apparel is becoming a powerful trend in retail. Brand owners in the fashion and accessories segment have been quick to adopt NFC as a way to engage with consumers, enhance brand value, and build loyalty.
Adopting this trend, Nike and the NBA partnered to let the apparel deliver brand content, helpful services, and personalized experiences using NFC tags. With the NikeConnect NBA jerseys, fans can access premium NBA content in a whole new way just by tapping the NFC-enabled label near the jersey’s hem. Premium content include:
- Pregame arrival footage, highlight packages, and top players’ favorite music playlists
- Access to special offers, exclusive deals, chance-to-win tickets, history of rewards
- Insider details before, during, and after the game: find out when and where your favorite team is playing next, get stats about your player, and view off-court highlights, recap videos, and GIFs
- Share externally with friends online and tie-in to immersive video games
Brand Protection
For example, the prestigious Golden Globe Award trophy is integrated with an NFC chip to improve the security and digitally authenticate the award. The Hollywood Foreign Press Association (HFPA), the organization behind the annual Golden Globe Award Ceremony commissioned a new NFC component to be embedded with the awards to certify its authenticity.
Upon tapping the trophy with a smartphone, authentication of the award’s source is shown with its details to verify the authenticity.
NFC enhances brand protection with next level security features that include crypto algorithms, digital authentication, and tamper evidence.
Fashion & Accessories
- Access product information, a collection lookbook, real-time social-media feeds, and a countdown to the next content update.
- Access personalized features, including exclusive promotions and contextually-aware components, such as nearby gym locations or running paths, and fitness tracking.
Enabling Internet of Things (IoT)
For example, bicycle maker Embassy which is based in Poland, is bringing wireless technology to the iconic mid-century American design of a beach cruiser. Each customized Embassy cruiser is equipped with a unique NFC feature that creates a more personal relationship with the bike owner. Using a related NFC app, cyclists are able to:
- Verify authenticity
- iew information about specifications and accessories
- Assert ownership of their cruiser if the bike is ever lost or stolen
TrackMatriX® NFC Solutions
| NFC Vicinity Tags | NFC Proximity Tags | NFC Tamper Tags |
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- Create and customize landing pages or various digital media to be displayed when a consumer taps the NFC labels (e.g. e-coupons, games, video, chatbot, etc.)
- Track and trace products to deter product diversion and sale to unauthorized channels
- Access deep consumer insights from the reporting portal: customer analytics, geolocation data, and behavioral data. This helps businesses enhance their services, improve their products, and improve marketing strategy.
