TrackMatriX SAAS-End-to-End Cloud Hosted Brand Protection & Secure Packaging Solutions Par Excellence

TrackMatriX SAAS deploys innovative end-to-end technologies that help generate sequences of secure serialization numbers used for printing barcodes on labels used to track and trace high-value products and documents. These unique serial numbers are also deployable via NFC or RFID tags as well as QR codes. We offer an exclusive cloud-hosted service that specializes in delivering digital products. Subscribers to our platform can generate unique serial numbers which they can print onto labels or self-program NFC tags. The entire supply chain tracking or consumer engagement activity will be conveniently available on the platform for the subscriber to view.

The TrackMatriX SaaS platform helps provides a diverse range of business empowering products and services which are described in detail in the modules below:

Track and Trace

Our cloud-hosted TrackMatriX SaaS platform helps assign non-repeated, secure serial numbers to internet-enabled IoT devices, high-value documents and products. This enables our subscribers to deploy secure serial number sequences to program NFC or RFID tags or print barcodes like QR codes, TrackMatriX Lock Codes, Data MatriX, Aztec and so on.

TrackMatriX SaaS Track and Trace services help address the issue of illicit and counterfeit trade that is a growing menace to government and society. Our tools empower traders to collaborate with regulatory authorities to put in place a competitive marketplace that is fair for all by unifying and strengthening regulatory control, and fiscal sustainability and thereby securing supply chains.

Deploying the TrackMatriX Track and Trace Services helps our clients.

  • Protecting the supply chain by convenient product authentication process thereby removing illegal products entitiesin the distribution chain.
  • Forestalling the entry of counterfeit, adulterated, expired, misbranded goods into the market thereby protecting the interests of legitimate manufacturers and consumers.
  • Track & trace to put in place a system of accountability with regard to the movement of goods across the supply chain.
  • Making product recalls more efficient and protecting the image of the brand holders and the interests of the consumers.
  • Recover lost tax collection due to increase of unadulterated tax stamps.

The importance of Track and Trace technologies is immense given that businesses across industries seek to reduce costs even as they attempt to become more efficient. Track and Trace technologies help to reduce risk against counterfeiting, parallel trading and enhance transparency. This helps businesses gain better control over the supply chain from the point of pick up through the stage of packing to the moment of delivery.

GS1 Digital Link

GS1 Digital Links are generated by members of GS1 in conjunction with industry partners. The GS1 Digital Link standard further strengthens the power and versatility of GS1 identifiers by incorporating them into the web. That effectively turns the GS1 identifiers like GTIN into a gateway to consumer information thereby strengthening brand loyalty, enhancing supply chain traceability information, business partner APIs, patient information and more.

In cases where a URL points to a single specific website, GS1 Digital Link makes access to all types of business-to-business and business-to-consumer information. When you add a QR code or NFC tag to products, using the GS1 standard it implies that you are providing a URL for people to scan alongside carrying industry-recognized GS1 identifiers whose hallmark is a non-proprietary, no vendor lock system. That effectively hands over complete control to the brand owner, even while they can connect with multiple information sources from a single symbol both saving space and improving efficiency.

GS1 Digital Link Standard is particularly useful in healthcare as it helps support the One-barcode initiative in a very emphatic fashion. While manufacturers, distributors and hospitals will use the ubiquitous bar code for years for enforcing traceability and point of care scanning, GS1 Digital Links will empower them to access digital information about the product from a single bar code.

Why GS1 digital links are a game changer

Enables representing GS1 identification keys both within web addresses as well as bar codes embedded with web addresses. This implies a single identification approach capable of supporting both product identification for supply chain applications and a link to online interactions with consumers and business partner interactions.

Retail consumers searching for products online will find it easier to do so on account of a QR Code 1 encoding the complete address of a web page which contains the relevant product marketing information.

You can leverage the TrackMatriX platform to manage GS1 Digital Links in manner, which suits your organization most.

The GS1 Digital Link is a paradigm redefining enhancement of the omnipresent item barcode marking its transition to the digital era. The GS1 Digital Link Standard empowers a single code on a product package to identify or validate a product by way of a standardized global URL format on the internet and thereby provides infinite information, content, and digital interface to a slew of stakeholders that access the product in the supply chain.


The TrackMatriX technology enables the easy and convenient digitization of an infinite number of individual products with a GS1 digital link code. We deliver the highest level of flexibility and scalability, even as we keep the costs exceedingly low. The TrackMatriX platform adds value to its delivery by way of-


  • GS1 digital links that contain supply chain information.
  • GS1 digital links are compressed for extra security.

An example of a GS1 compliant digital link and the compressed version of it

Modus Operandi

GS1 Digital Link URIs are compatible with any data carrier capable of directly embedding entire URL-NFC tags, regular ISO 18804 QR codes, digital watermarks, data matrices and so on

Compression becomes necessary when encoding a GS1 Digital Link URI within a data carrier with limited memory. A compressed GS1 Digital Link URI is shorter in length thereby helping reduce the total count of modules leading to an improvement in read and print reliability, even if the physical footprint of the data carrier is constrained

Augmented Reality

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Blockchain Distributed Ledger

A blockchain-based validation system is fantastic at combating the menace of counterfeit goods, compliance violations, delays, and wastage. Its time-stamped up-to-date paradigm allows businesses to act in a timely fashion in the case of emergencies like product recalls. It enables easy regulatory compliance on account of its immutable ledger audit trail.

In conjunction with Internet of Things IoT technology, it can help automate supply chains helping track production, transportation, and quality control. Businesses can empower their customers by facilitating the sharing of track and trace data to help them validate product authenticity as well as promote ethical supply chain practices.

TrackMatriX blockchain module

Our blockchain platform is in the shape of a module that can be added to standard track & trace projects thereby enhancing the security of supply chain data management. As TrackMatrIX is hosted on AWS-managed blockchain it possesses the wherewithal to support global blockchain-enabled track and trace projects.
Our blockchain-enabled supply chain can empower stakeholders to keep track of the price, quality, location, certification, and other important parameters to help manage the supply chain extremely effectively. It can help them leverage this information to enhance the traceability of materials, minimize losses on account of counterfeit goods and helps establish the credentials of an organization as a responsible manufacturer.

The TrackMatrIX blockchain module not only revolutionizes organizational management but also enhances the customer experience in a major way. By providing our subscribers with blockchain-enabled track and traceability we empower them to respond to problems in real-time. They are also able to effectively analyze long-term trends impacting the future prospects of an organization. Above all superior track and trace capability have a significantly positive impact on a business’s profitability.

Aggregation

Aggregation follows in the wake of serialization. It allows individual serialized secondary packages to be combined to form larger ones with their own serial numbers that allow a traceability relationship between the various packages. This works fantastically well to get a sense of boxes assigned to cartons and eventually to a pallet. Access to an existing aggregation history allows returned goods to be managed quite smoothly, thereby offering rock-solid anti-counterfeit protection.
Reliable and thorough data monitoring is a necessary prerequisite for reliable aggregation. Every time a saleable unit is removed from a case there needs to be a change made to the aggregation status to reflect the new status. Monitoring is necessary to ensure that the ‘parent-child’ relationship is kept in place. This can best happen with the help of an end-to-end track and trace system

TrackMatriX Aggregation Solutions Module

For aggregation to be reliable and successful total data monitoring is necessary and that is what TrackMatriX aggregation solutions offer. The aggregation of products has consequences for ant serialization projects pertaining to manufacturers’ packaging lines as well as the rest of the supply chain. That is where our extensive range of customizable aggregation solutions- manual, semi-automatic and integrated can be easily synchronized with existing production processes. These work just as well with aggregation and manual picking across warehouses connecting them with an integrated and all-encompassing track and trace software.

TrackMatriX Aggregation Solutions are quite popular with small and mid-sized companies as these are extremely affordable, fast to deploy and easy to use. Typically, these are your brand owners or pharma bd traditional Chinese medicine companies in need of serialization and aggregation. With TarckMatriX being able to support any number of aggregation levels it can see extensive use across industries.

Loyalty Point & Rewards

The idea behind any loyalty point program is to influence a customer or client’s purchase pattern by making them loyal towards a service or product in question. This is done by making them realize that moving to another service or product provider will likely raise the costs for them thereby enabling a mutually beneficial relationship between the customer and the organization in question.

The TrackMatriX cloud-based loyalty points & rewards

The TrackMatriX SaaS-based loyalty points and rewards module empowers its subscribers to preset the number of loyalty points every customer or client receives on purchasing a product embedded with the TrackMatriX QR code or NFC tag enabling them to access their personal loyalty points as well as a rewards account. As soon as the accumulated points cross the claims threshold, the buyer can redeem them, and the loyalty balance will be accordingly adjusted.

Modus Operandi

Our loyalty points and rewards system is quite a user friendly as the subscriber can configure the loyalty points for all their products and manage the rewards in a streamlined and efficient fashion That includes activating or deactivating the loyalty point and rewards system for each of, the individual products as and when required.

Managing Customer Engagement

Engaging meaningfully with one’s customers has always been of utmost importance to a business's success but is especially so in the 24x7 digital world where they expect information in real-time. Efficient customer engagement ensures that a business is aware of the needs and aspirations of its customers, and in a position to cater to those in the best possible manner. Moreover, effective customer engagement can help enhance customer relationship management and lead to better customer retention and business promotion.

what TrackMatriX Customer Engagement module offers

TrackMatriX Customer Engagement module has been created to empower brand owners to execute and implement smart campaigns and superior customer engagement strategies by leveraging QR codes and NFC codes in a very expeditious manner. This is exemplified by empowering our subscribers to create superlative landing pages within the platform or import them from elsewhere. Consumers on their part can engage with the brand in question simply by scanning a unique QR code or NFC tag. Among the most user-friendly and sought-after landing pages are- newsletter sign-up, warranty registration, lucky draw, product info page and augmented reality animation. All that it takes a brand owner to turn a Christmas promotion page into a New Year promotion page is a few clicks. Information contained in the contact form can be downloaded by the user who is entitled to view as well as process the personal data of the customer.

TrackMatriX Customer Engagement Module can help a business organization-

– Engage with their prospects across multiple sales channels.

– Automate and enhance the efficiency of all time-consuming manual tasks.

– Analyze the effectiveness of sales outreach with the help of incisive analytics

Extended User Permissions

The TrackMatriX Extended User Permissions Module empowers businesses and corporations with many users of a platform. Our efficient extended user permission module ensures that a business’s users can access areas of a network that is essential to the performing of their job, even while access to other areas is barred to protect the organization’s data integrity, as also to protect the users themselves. It also functions as an intrusion detection system.

Serialization System

Serialization is the process whereby a unique product identifier is allotted to the smallest saleable unit that can be individually verified. This is incredibly useful, as it helps prevent counterfeiting in a major way benefiting industries like pharmaceuticals that lose billions of dollars on account of it. One can see the significance of a serialization system being merged with IoT technology to help uniquely authenticated devices communicate with the internet, The usefulness of such a system comes to the fore in industries like oil and gas where a pipeline equipped with sensors that read temperatures via unique numbers or QR code could aid efficient maintenance.

TrackMatriX Serialization module

The TrackMatriX Serialization module helps businesses and organizations across industries like pharmaceuticals, food, and a range of other manufactured products. Our serialization system covers the entire supply chain integrating myriad technologies like legacy systems, core ERP and cloud. We provide ready-to-use interface mapping templates that enable data exchange between packaging lines and advanced tracking and tracing systems.

White Label Solutions

We offer our SaaS platform as a white label solution, as an unbranded software that a company or business can rent from a service provider and then rebrands it as its own. Such platforms are ideal for businesses that intend to spread across a market very quickly but lack the resources to scale up. With white label SaaS solutions that can be tailored to provide customized experiences a business can hit the deck running.

TrackMatriX SaaSdriven white label solutions module

We provide fully branded software for companies to use and leverage for their benefit. Our modules will help our business partners offer the best value-added service portfolio to their customers. A fine example of the typical business that could use TrackMatriX SaaS white label solutions is printing companies that want to offer the capabilities of TrackMatriX to their brand owners. It could also be used by designers and developers with limited resources to make and sell their own software.
What our white label software solutions help do for our clients is reduce the cost involved in creating software, enhance return on investment and better client experience.

White Label Solutions should be somewhere at the beginning, after TM introduction.

‘Loyalty Points” to come somewhere after “Customer Engagement“

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TrackMatriX is a leading AI-enabled technology SaaS platform developer, solution provider, and system integrator dedicated to accelerating growth for retail, logistics, and manufacturing businesses.

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© 2025 TrackMatriX Technologies Limited. All rights reserved.

© 2021 TrackMatriX Technologies Limited.
All rights reserved.

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